Here’s some of Geoff Johnson’s latest work for USC Hospital. The work was part of an overall brand campaign created by Swanson Russell.
There were several elements to the shoot that included a series of portraits of 6 highly respected doctors. We decided to shoot an up close portrait along with an environmental for each doctor. The other part was to shoot the doctors at work-everything from surgeries to patient consultations. The ultimate goal
was to capture emotional moments of doctors and patients. The creative vision for the entire campaign was to go black and white.
The coolest part of this project was is where the images are being used. “Union Station Domination” is what they call it and that’s where you’ll see the work.
Check out the gallery to see some of the work up in the hustle of a transportation hub.
